The following guest blog post is by Kelli Donovan, Pure Pod founder and head designer..
I am firstly a designer and secondly a sort of ‘eco design warrior.’ My passion for the environment started with my Dad introducing me to the beauty of nature and to take the time to look, smell and listen to the natural world. With this passion I inherited, I also was given the gift of a creative hand and eye from both of my parents and grand parents. Putting these two passions together I have sorted out ways to fulfill both of these loves in my life. Eco/sustainable clothing collections seemed to fit this unstoppable drive in myself. I just had to do it!
With my partner Sean standing strong behind me, we sacrificed everything to nurture the seed pod of our dreams – Pure Pod.
Pure Pod, to me, means – a seed pod, it could be made of anything, symbolising a dream, a natural thing, new beginnings, once this seed is planted and nurtured anything can grow if it is looked after and loved.
During this journey of our label, it has given me a chance to share my love of sustainability and fashion, with other women who are looking to do something different in their lives and to wear more ethical clothing made with respect and love. I hope to encourage other women to do the same and follow their dreams and make a difference to this planet for the future generations to come, every little dream and step makes a difference.
I have worked in this very polluting industry for over 20 years, so with this knowledge behind me I can give women all around the globe a choice of what they are putting on their bodies, not just mass produced clothing that does not last and quickly becomes landfill.
Pure Pod is one of Australia’s pioneer ethical fashion and sustainable fashion labels. Our clothing is hand printed and hand made here in Australian, using high quality, eco-friendly and sustainable fabrics including bamboo, organic cotton, pure merino wool, lyocel, hemp, soy, silk and linen. Most of the textiles used are sustainable and are grown without chemicals and pesticides, and many are certified organic. The clothing stands out on its own as an innovative product and is beautiful to wear. ‘Be aware of what you wear’!
About the author: Kelli Donovan, Pure Pod’s founder and head designer, has more than twenty years of experience in Australia’s fashion and textiles industry. Her increasing interest in sustainability led to a tree-change in 2005, swapping the high street of Melbourne’s fashion district for a quiet main street in the lush sub tropical coastal and hinterland of Byron Bay shire.
In five years Kelli, with the strong support of husband and photographer Sean Watson, has grown Pure Pod to become one of the largest dedicated ethical fashion labels in Australia, with clients throughout Australia, New Zealand, Canada, the USA and Asia.