Who is concerned about Climate Change? What did 1MW members say…

by Bronte Hogarth 

Natalie Isaacs, 1MW CEO and Founder is attending the International Women’s Earth and Climate Summit (IWECI) in New York, September 20-23, 2013. At the 3-day summit involving 100 woman delegates from all the world, Natalie will be co-chairing a discussion session focused on – Stories, Media and Messaging – Communicating Climate Change, Solutions and New Cultural Narratives.

We asked 1 Million Women members to help shape this discussion by filling in our quick survey. We had over 500 responses, here is what they said…

We asked members: How do you rank your personal level of concern about climate change?

80% of the survey responders answered very concerned and less than 2% answered just a little concerned.

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We asked members: Thinking about the women you know – in your network of friends, family, colleagues and others – how do you rank their level of concern about climate change compared with yours?

This question asked the members to make a comparison between themselves and their networks. It’s great to see 53% of responses showed an equal level of climate change concern as their networks. It’s also a little scary to see the other largest percentage of responses showing their networks to be less concerned on average than themselves at 44%.

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We asked members: In terms of communicating on climate change, which ONE of the following areas do you think would have most impact with women you know to raise their level of concern and prompt them to take more action in their own lives?

Screen Shot 2013-09-16 at 11.32.47 AMWe found these areas would have the most impact to inspire action on climate change –

  1. Ensure the well-being of future generations of people – 52%
  2. Save money and/or improve your lifestyle now – 18%
  3. Protect the natural environment – 17%
We asked members: Do you think there is a problem currently with how the issues around climate change are being communicated to you and to other women?

A whopping 81% answered yes.

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So what can we sum up from all these results?

The results show that 1 Million Women members are very concerned about climate change, but their networks are not necessarily as concerned as themselves. They also are mainly critical of the way that climate change is being communicated to women. In terms of what motivates them most to act on climate change, protecting future generations of people was selected by over half of the respondents. Protecting the natural environment and saving money were chosen by similar numbers of respondents in roughly equal second place. Based on the survey results, 1MW sees clear potential to improve on climate change communications.

These are fabulous insights for Nat to take with her to be included in the discussions at the IWECI Summit in New York.

We also asked for 1MW members to provide their specific suggestions for how communications on climate change could be improved to engage them and other women. Here are some of our favourites…

I think we need to learn how to see narrative in our own lives, so that we can see what impact climate change will have on our descendants and feel some responsibility for them”.

“More media coverage discussing sustainability and not so much on carbon and climate change”.

“We need positive communication that makes us CONNECT to our planet and to remind us that it is in our best interest to live sustainably as the Earth will continue without us if necessary – it owes us nothing, but has given us everything”.

“Publicise good news stories, especially ones where job opportunities are created by environmental initiatives”.

“No fear mongering and more advise other than generic solutions”.

“There needs to be more focus on savings (ie money) that can be made by taking action, both personally and for the overall economy”.

“Getting information into small chunks and understanding cause and effect”.

Keep up to date with everything at the IWECI Summit, Sep 20-23, 2013.
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We are daughters, mothers, sisters and grandmothers getting on with practical climate action to live better for us and the planet. Join the movement at www.1millionwomen.com.a